On the Art of Choosing What to Read: Essay Inspired by.
Sheena Iyengar on the Power of Choice -- and Why It Doesn’t Always Bring Us What We Want In March 2010, Sheena Iyengar, a professor at Columbia Business School, published a book titled, The Art of Choosing. Iyengar, who is blind, says the book reflects her interest in how.
Sheena (formerly Sethi) Iyengar was a NFB national scholarship winner in 1987, and she graduated from the Louisiana Center for the Blind in 1988. In a recent conversation she attributed some of her success to the solid blindness skills training and sound philosophy of blindness she acquired from her early involvement with the Federation.
Get this from a library! The art of choosing. (Sheena Iyengar; Orlagh Cassidy) -- Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we.
The world renowned expert on choice and decision making Sheena Iyengar wrote the book “The Art of Choosing” to answer these questions. Sheena received a B.S. in Economics from the Wharton School of the University of Pennsylvania and a Ph.D. in Social Psychology from Stanford University.
It is her passion for learning that led Iyengar down the extraordinary path of writing The Art of Choosing. Whether mundane or life-altering, choices define us and shape our lives. In her book, Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture?
Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business in the Management Division of the Columbia Business School. She has taught on a wide variety of topics at Columbia for MBA and Executive MBA students, including leadership, decision making, creativity, and globalization, earning an Innovation in the Teaching Curriculum award along the way. Dr. Iyengar was also recently selected.
Sheena Iyengar looks deeply at choosing and has discovered many surprising things about it. For instance, her famous “jam study,” done while she was a grad student, quantified a counterintuitive truth about decisionmaking — that when we’re presented with too many choices, like 24 varieties of jam, we tend not to choose anything at all.